Cookie Notice

This Cookie Notice applies to Smead Capital Management, Inc. (“Smead” or “we”) and our website at (the “Website”). This Cookie Notice explains how we use cookies and similar technologies to recognize you when you visit our Website, why we use them and rights to control our use of them.

What are cookies?

Cookies are small text files that are sent to or accessed from your web browser or your computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your computer, such as user settings, browsing history and activities conducted while using the Website. To learn more about cookies generally, visit

Cookies are widely used by website owners in order to make their websites work or work more efficiently, as well as to provide analytics data about the operation of websites. Cookies set by the website owner (in this case, Smead) are called first party cookies.

Cookies set by any other party are called third party cookies. Third party cookies enable third party features or functionality on or through the Website, such as interactive content and analytics. The parties that set third party cookies can recognize your computer both when it visits the Website and when it visits certain other websites.

Why does Smead use cookies?

We use first party cookies and third-party cookies for several reasons. Some cookies are required for technical reasons for the Website to operate – we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance their experience on the Website. Third parties serve cookies through the Website for advertising, analytics and other purposes. This is described in more detail below.

The types of cookies served through the Website and the purposes they perform are described below:

  • “Strictly necessary” cookies, which have to be set to allow us to deliver the Website to you and to provide specific services that you request from us. The only strictly necessary cookie that we use is CONCRETE5, which is used to maintain a user session between pages.
  • “Performance” or “Analytics” cookies, which help us to collect information about how visitors use our site and helps us with site analysis and improvements. Performance or analytics cookies will remain on your computer after you close your browser. The performance or analytics cookies that Smead uses on the Website include:
    • di2: from for 1 Year – associated with the AddThis social sharing widget and keeps track of expiry dates of other cookies used by the social sharing platform.
    • loc: from for 2 Years – used by AddThis for Geolocation, used to help publishers know approximately where people sharing information are located.
    • metrics_token: Provide Twitter syndication, Persistent (2 years), 3rd party (Twitter).
    • mus: from for 1 Year for an unspecified reason.
    • ga: Google Universal Analytics – This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
    • _gat: Google Universal Analytics – used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
    • _gid: Google Universal Analytics – This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
    • tfw_exp: from for 14 Days – set due to Twitter integration and sharing capabilities for the social media.
    • uid: from for 2 Years – used by AddThis as a unique user ID that recognises the user on returning visits.uvc: from for 2 Years – updates the counter on the website’s social sharing function.
    • vc: from for 1 Year for an unspecified reason.
    • ouid: from for an unclassified reason for 1 year, HTTP Cookie.
  • “Advertising” cookies, which are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and selecting advertisements that are based on your interests.
    • na_tc: This domain is owned by Datalogix. Third Party, persistent cookie.

Does Smead use other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other data collection technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). A web beacon is computer code that contains a unique identifier that enables us to monitor user activity and traffic of the Website. This other data collection technology enables Smead to monitor the traffic patterns of users from one page on the Website to another, to deliver or communicate with cookies, to understand whether you have come to the Website from an online advertisement displayed on a third-party website, to improve performance of the Website and to measure the success of our email marketing campaigns. This other data collection technology relies on cookies to function properly, which means that declining cookies will impair the functioning.

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can set your web browser controls to accept or refuse cookies. You also may be able to reject mobile device identifiers by activating the appropriate setting on your mobile device.

If you choose to reject cookies, you may still use the Website but some functionality and areas may be restricted or not properly function. To learn how to manage your cookies, please follow the instructions from your specific browser.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit

How often will you update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies. The Effective date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact

Scroll to Top